In my previous post I told you about travelling from Edinburgh to Tel-Aviv during Covid-19 and about not being that happy about it. I was still self-isolating at the time and could’t go out and explore the city. When I realized I am indeed in Tel-Aviv and will be here for a couple of weeks, I put together a short list of newly open (within the last year) coffee shops I would like to visit.
Since Israel was hit harder by the second wave than the first one (and it’s still ongoing), I decided I would only visit place where I know outdoor seating is available. Moreover, Tel-Aviv is relatively better than some other cities in Israel, with the worst city being Jerusalem, so it feels slightly better. Practicing all social distance measures, and equipped with a face mask and some hand-snitazing gel, I went to visit the trendy HOC.
As you can tell from the title of the post, HOC stands for House of Coffee, and it is nestled in Tel-Aviv’s most beautiful neighborhood – Neve Tzedek. HOC is inspired by the Asian coffee culture (especially Japanese coffee culture) and by Sacndi flavors. The space itself is very minimalist with big glass walls, so that you can see everything that’s going on indoors. The place is bright, all made from natural materials and neutral colors. While a few bar seats are available indoors, most seating options are outside, with a spacious area on a semi-private sidewalk.
The coffee is not only ethically sourced, it is also absolutely delicious and quite unique in its flavors in Israel. It has a very earthy, slightly bitter Aroma, and is probably the best coffee I’ve had in Israel thus far. Perhaps also due to the fact that it reminds me of European coffee, which I am now the most accustomed to. Aside from coffee, HOC serves some light bites in the form of sandwiches, salads and baked goods. I would recommend their knots and especially the one with cardamon!
When I visited it the staff was extremely welcoming and friendly. All the plates, cups and ware were very aesthetic and eye pleasing, and everything I had was delicious as well.
Bare in mind that the place is quite minimalist not only when it comes to decor, but also with the food realm, so it’s not the perfect brunch spot, but it’s definitely perfect for a light breakfast and some coffee. It is also very trendy, so you might have to wait in line for a table. When I was there it took me 15-20 minutes till I was able to get seated. Nevertheless, I really enjoyed my experience, and would highly recommend it.
Go visit HOC from Sunday to Thursday between 7:30am-7:30pm or on Fridays from 7:30am-3pm (they are closed on Saturday).
Enjoy and stay safe,